About Homephonechoices.co.uk

Frequently asked questions

• What does our service provide to consumers?
• What problems does our service solve?
• Why do people use comparison engines?
• How do we make our money?
• How can you claim to offer a fair unbiased service when suppliers pay you varying amounts of commission?
• Do you think that price comparison sites skew results in favour of those suppliers paying the most commission?
• Where does your data come from?
• Does the service cost me anything?

What does our service provide to consumers?

• The ability to research and compare offers from leading suppliers
• A variety of ways to rank products according to individual priorities
• Detailed product information
• A community of like-minded people where you can read reviews or share your thoughts
• A trusted and reliable switching service
• Tips on how to get more from your existing supplier
• A wide range of news, tools, articles and expert help

What problems does our service solve?

We save you time and offer you an easy way to compare the many home phone deals on the market.

Why do people use comparison engines?

It saves time. Internet users can find the best value products that are most suitable to their needs and requirements. Home phone suppliers benefit from an additional means of marketing their products.

How do we make our money?

Commission from suppliers and advertising revenue.

How can you claim to offer a fair unbiased service when suppliers pay you varying amounts of commission?

Because we don’t rank suppliers according to commission. Our customers are the ones who choose how they want to view product information - whether that's by price or particular features which they want.

Do you think that price comparison sites skew results in favour of those suppliers paying the most commission?

It’s fair to assume that some suppliers will inevitably be treated as being ‘more equal than others’ if they are paying enough for the privilege (even if they do not have the most competitive products). Theoretically it would be easy for websites that list ‘savings’ to alter the ranking of suppliers to ensure maximum profits. However this would present an unfair and imbalanced picture to the consumer. If this were the case, you’d have to question why you are in business in the first place.

Where does your data come from?

The data in our calculators and best buy tables comes directly from the suppliers. It is constantly updated with new tariffs and special offers, making it easy to see whether a better deal has appeared on the market since last time you checked.

The information in our guides and articles is based on extensive research by our journalists. They monitor the home phone market and provide up-to-date information about the latest tariffs and suppliers.

Does the service cost me anything?

No. We believe it’s the consumer’s right to be informed about what’s going on in the market. For this reason, we offer the service for free and have made a huge effort to keep our calculators and best buy tables as simple as possible.